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Digital Marketing

Campaigns built on clean tracking and fast landing pages, so every channel is judged on real results.

In plain words

We run your online advertising and marketing — Google, Meta, LinkedIn, email — so the right people see your business and become customers. Every campaign is tracked, so you know exactly what you spend and what it brings back.

This is right for you if…

  • You're spending on ads but can't see the return
  • You need a steady flow of qualified leads
  • You want tracking you can actually trust

Overview

How we help

We plan and run digital campaigns across search, social and email — and because we're engineers, we also build the landing pages and the tracking that make those campaigns measurable.

Every engagement starts with measurement: analytics, conversion events and attribution set up correctly, so you know which channels and messages actually produce leads and sales.

From there we test, learn and reallocate budget toward what works, while improving your website's conversion rate so the traffic you already pay for turns into more customers.

What's included

What we deliver

01

Paid search (Google Ads)

Search, Performance Max and remarketing campaigns with structured keyword plans, ad copy testing and budget pacing.

02

Paid social

Meta (Facebook & Instagram), LinkedIn and TikTok campaigns targeted to your audiences, with creative testing.

03

Landing pages

Fast, focused pages built for a single goal, with A/B testing and clear calls to action.

04

Conversion rate optimization

Funnel analysis, heatmaps, form and checkout improvements to lift conversion on existing traffic.

05

Email & marketing automation

Welcome series, lead nurturing, abandoned-cart flows and newsletters connected to your CRM.

06

Analytics & attribution

GA4, Google Tag Manager, server-side tracking, ad pixels and dashboards that show cost per lead and return on spend.

Use cases

Who it's for

Lead generation

B2B and service businesses that need a steady flow of qualified leads.

E-commerce growth

Profitable scaling of online sales across search and social.

Product launches

Awareness and early-adopter campaigns for new products.

Brand presence

Consistent social content and community building.

Process

How we work

  1. 1

    Audit & tracking

    Review current channels and fix analytics so every conversion is measured correctly.

  2. 2

    Plan

    Audience, channel mix, messaging, budget and targets agreed up front.

  3. 3

    Launch & test

    Campaigns, creatives and landing pages go live with structured experiments.

  4. 4

    Optimize & report

    Weekly optimization, monthly reporting and budget shifted toward what performs.

What you can expect

  • Clear cost per lead and return on ad spend for every channel
  • Landing pages that convert more of the traffic you pay for
  • Automated follow-up that nurtures leads into customers
  • Reporting in plain language, tied to business goals

Tools & technology

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Ads
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • HubSpot / Mailchimp
  • Hotjar / Microsoft Clarity

FAQ

Common questions

Is ad spend included in your fees?

No. Ad spend is paid directly to the platforms from your own accounts, so you always own your data and campaigns. Our fee covers strategy, management and creative.

What budget do we need for ads?

It depends on your market and goals. We'll recommend a starting test budget during planning and scale only once results justify it.

Do you create the ad creatives?

Yes — ad copy, static and simple motion creatives, and landing pages. For larger video productions we work with your team or partners.

Ready to talk about Digital Marketing?

Share a few details and any documents — we'll reply within one business day with next steps.

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